Program Management

Building a vibrant camp community

A&F Challenge

For the past eleven years, GroundWork group has been Abercrombie & Fitch’s technology partner for its annual corporate social responsibility event called The A&F Challenge. We worked with the A&F team to develop a custom registration, fundraising and ticketing solution for its annual event which raises millions of dollars annually and attracts over 5,000 participants.

Supporting SeriousFun Camps

The A&F Challenge benefits the SeriousFun Children’s network, a network of 27 camps from around the world who serve children with life-threatening illnesses. A&F has contributed over $11.5 million to SeriousFun in the past four years alone, including tens of thousands of hours of volunteerism.

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