With the increased adoption of technology over the past decade, what was previously kept on paper is now all digital. The challenge for nonprofits is that their data is complex, disconnected, and disparate. There is so much data, and it lives in so many places, that few nonprofits have the internal capability to pull it all together, analyze it, and deliver it to stakeholders via reports and visualizations. Their individual constraints are further magnified because the data is not being shared nor combined across the community, inhibiting the aggregate needs of the community from being understood, predicted, and addressed.
During the summer of 2016, GWg interviewed dozens of nonprofits ranging in size, causes, and levels of sophistication. Nearly all respondents recognized the need for data driven decision making, but over 77% responded that they are significantly challenged or unable to analyze their own data because it is generated and housed in disparate places. 48% of interviewees expressed that data analytics, which is the science of using historical data to draw conclusions, is a critical need for their organization. GWg offers a sustainable and cost-effective solution that can be shared with multiple nonprofits in the community.